CASE STUDY

Private Dental Clinic in Sydney West

Local SEO & Google Business optimisation driving measurable growth in visibility, calls, enquiries and booked appointments.

Introduction

A busy Sydney west dental clinic offering cosmetic, general, and emergency services was struggling to attract quality new patients. Despite steady bookings, most appointments were for low-value general treatments, while competitors dominated the high-ticket cosmetic market. The clinic relied heavily on costly social media ads and repeat clients, had an outdated website generating no organic traffic, and its Google Business Profile ranked poorly, limiting visibility to local searchers. In short, the dentist was busy, but not profitable.

Starting Position

The clinic had strong patient loyalty but little online presence. Its outdated website lacked key service pages, the Google profile ranked poorly, and paid social ads brought inconsistent, low-quality leads, leaving it invisible to high-value cosmetic patients.

Engagement Period

1 November 2024 – Present

Objectives

Redesign the website to improve structure, add missing pages, and boost conversions.
Redesign the website to improve structure, add missing pages, and boost conversions.
.Launch tracked Google Ads campaigns targeting high-value patients.

Approach

The engagement began with an overhaul of the clinic’s Google Business Profile. Researched high-performing local keywords and integrated throughout the profile to improve visibility for dental services. We established a consistent posting schedule to keep the profile active.

Posts were used strategically to highlight offers and important updates. The clinic’s local authority was strengthened through citations in reputable directories and the development of quality backlinks. Adjusted strategies based on regular analysis of data from the profile, search trends, and competitor activity.

Performance Results

Measurable improvements across visibility, engagement and direct patient actions.

Metric	Before	After	Growth
Average Monthly Website Visits	under 200	2100	950%
Average Website Conversion Rate	0.1%	3.8%	3700%
GMB Position (Dentist Near Me)	Position 37	Top 3 Results	1137%
Average Monthly Calls via GMB	40	220	450%
Average Monthly Direction Requests	25	140	460%
Google Ads Click Through Rate	1.9%	8.4%	342%
Google Ads Cost Per Lead	89	18	395%
Google Ads Average Monthly Leads	28	139	395%

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Acknowledgement of Country

We respectfully acknowledge the Dharawal people, particularly the Gweagal clan, as the Traditional Custodians of the land on which operate. We honour their enduring connection to Country and culture, expressed through art, storytelling and design. We pay our respects to Elders past, present and emerging. As a business with clients across what is now known as Australia, we recognise and respect the continuing cultures and contributions of all Aboriginal and Torres Strait Islander peoples.